KeepCup commits to 1% For The Planet

1% for the Planet biodiversity changemakers charity environment KeepCup responsibility

2018 saw growing momentum in reduce and reuse – plastic straws, single-use plastic bags, disposable cups and cutlery being banned by individuals, businesses and governments.

Continued decisive action is required by business and by government to reduce the systemic waste and consumption that is destroying ecosystems and committing our descendants to a bleak future.

As KeepCup begin their 10th year they are committed to 1% For The Planet. They will be giving 1% of their global sales revenue to charities that support the environment and biodiversity. They have done lots of great things on an ad hoc basis over the years, including their current partnerships with Sea Shepherd and Oz Harvest, their joining 1% for the Planet reinforces their commitment for their team and customers.

KeepCup does not support the idea of “charity” as the mechanism to absolve corporations of community and environmental responsibility. Too many businesses create a problem to deliver profit, and then give to charity as a mechanism to deliver CSR. KeepCups pledge to provide 1% of revenue in cash or in kind, ensures they continue to support the responsibility of the corporate citizen to the environment, their employees and their communities.

In becoming members of 1% for the Planet they have joined a global movement of businesses. It is significant that KeepCup are committing revenue, not ‘profit’, to deliver good outcomes to protect the shrinking natural world.

KeepCup thanks you for the support and custom that has allowed them to get to this amazing place of privilege and responsibility. They want to continue to do right by the support of those that got them here. Here’s to you, the everyday changemakers.

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